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MarTech · By industry

Websites, customer portals and CRM for logistics

Win more shippers, give customers self-service tracking, and manage every RFQ and account in one place.

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At a glance

A logistics, freight or supply chain company: what you need, and what NPLUS builds.

Each need in the middle ring is paired with the website, portal or marketing system we build for it.

Matching numbers show each pair. Select a service to see what it includes. Full detail is in the table below.

Logistics: A logistics, freight or supply chain company

  1. Website and RFQ forms: what nplus builds with Protected by Identity & Access ManagementWebsite with Automation
  2. Leads, quotes and key accounts: what nplus builds with Protected by Compliance ReadinessCRM Implementation
  3. Customer tracking and documents: what nplus builds with Protected by Compliance ReadinessCustomer Portal
  4. Target shippers: what nplus builds with Protected by Vulnerability ManagementAccount-Based Marketing
  5. Follow-up and nurture: what nplus builds with Protected by Vulnerability ManagementMarketing Automation
  6. Marketing results: what nplus builds with Protected by Cloud Security ReviewMarketing Analytics

How it works

Five steps, from the first call to results.

  1. We start

    A short call

    • We learn how you work today
    • Written for logistics, freight and supply chain companies
  2. We look at

    What you need

    • Website and RFQ forms
    • Leads, quotes and key accounts
  3. We build

    What NPLUS builds

    • Website with Automation
    • CRM Implementation
  4. You review

    Designs and test version

    • You approve before launch
    • Your team is trained
  5. The result

    What you get

    • A website that generates qualified RFQs
    • A CRM tracking every lead, quote and account

Built on your CRM and data · aligned with CAN-SPAM, GDPR and CCPA · reported against pipeline and revenue

What it is

Logistics Marketing, in plain language.

We build the commercial technology logistics companies need: a website that generates RFQs, a CRM for leads, quotes and key accounts, a customer portal for tracking, documents and invoices, and account-based campaigns to target shippers and industries.

  • Website and RFQ forms

    The gap today: The website does not generate enquiries.

    Website with Automation. A fast site with service pages by lane and industry and RFQ forms.

  • Leads, quotes and key accounts

    The gap today: RFQs and accounts are tracked in spreadsheets.

    CRM Implementation. A CRM pipeline from RFQ to quote to contract, with account management.

  • Customer tracking and documents

    The gap today: Customers call for tracking, POD and invoices.

    Customer Portal. A portal for tracking, proof of delivery, documents and invoices.

  • Target shippers

    The gap today: Growth depends on a few large customers.

    Account-Based Marketing. Account-based campaigns to shippers in target industries and lanes.

  • Follow-up and nurture

    The gap today: Quotes go cold without follow-up.

    Marketing Automation. Automated follow-up for quotes and lapsed customers.

  • Marketing results

    The gap today: No link between marketing and revenue.

    Marketing Analytics. Reports by channel, lane and industry from enquiry to revenue.

Who it's for

Written for logistics, freight and supply chain companies.

3PLs, freight forwarders, transporters, warehousing, last-mile delivery and supply chain teams. These are the people we usually work with:

  • Owners, CEOs and COOs
  • IT heads and CIOs
  • Operations, warehouse and fleet managers
  • Customer service and account managers
  • Finance and billing teams
  • Sales and business development heads

Why it matters

Why this matters for logistics, freight and supply chain companies.

Shippers compare logistics providers online and expect fast quotes and self-service tracking. Many providers rely on personal networks and spreadsheets. A connected website, CRM and portal win more business and reduce service calls.

How we work

How we work with logistics, freight and supply chain companies.

Plan, build, launch and improve, with your team involved at each step.

  1. Step 01

    Plan

    We agree your ideal customer profile, goals and the metrics that matter, and audit your current stack, CRM and email setup.

  2. Step 02

    Build

    We configure your CRM and automation, connect your tools, authenticate your domains and set up tracking end to end.

  3. Step 03

    Launch

    Campaigns, nurture programs, ABM plays and events go live, with clear hand-offs from marketing to sales.

  4. Step 04

    Optimize

    Engagement, deliverability and pipeline are reported weekly, and budget moves to what produces revenue.

What you get

The results you can expect.

  • A website that generates qualified RFQs
  • A CRM tracking every lead, quote and account
  • A customer portal for tracking, documents and invoices
  • Account-based campaigns to target shippers
  • Reports from enquiry to revenue by lane and industry

We do not promise fixed numbers before we have seen your systems. In the first call we agree what to measure, and we report against it.

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FAQ

Websites, customer portals and CRM for logistics: common questions.

Can the portal show live tracking?

Yes, if your TMS or carrier platforms provide tracking data through an API.

Do you work with freight forwarders and 3PLs?

Yes, as well as transporters, warehousing and last-mile companies.

Can you help us enter the US market?

Yes. We run campaigns and outreach to US shippers with verified data.

Do we own what you build?

Yes. Websites, portals, CRM setups and data are built in your accounts and belong to you. We hand over documentation and train your team.

Do you work with tools that logistics, freight and supply chain companies already use?

Yes. We start by reviewing what you have. Where a tool does the job, we keep it and connect it. We recommend a change only when there is a clear reason.

Do you support us after launch?

Yes, if you want. We offer maintenance, updates and campaign support on an agreed plan, for clients in India and the USA.

See all MarTech FAQs →

Serving clients across the USA and India

Let's talk about what NPLUS Global can do for you.

Tell us about your goals. A specialist will get back to you with practical next steps.

  • A specialist reads your message
  • We reply with practical next steps
  • No obligation to continue

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