MarTech · Growth Programs
Marketing Analytics & Attribution
Know exactly which marketing drives revenue.
Overview
What is Marketing Analytics & Attribution?
We implement tracking, connect marketing and sales data, and build dashboards and attribution models that show which channels, campaigns and content actually create pipeline and revenue.
Marketing analytics and attribution: tracking setup, dashboards, multi-touch attribution and revenue reporting across channels.
How it works
How Marketing Analytics & Attribution works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Marketing Analytics & Attribution
- Tracking
- Data integration
- Attribution
- Dashboards
03 · Stage
You receive
- Measurement plan
- Tracking implementation
- Attribution model
- Reporting dashboards
04 · Stage
Outcomes
- Trustworthy, consistent marketing metrics
- Budget shifted toward what works
- Shared reporting across marketing and sales
Capabilities
What our Marketing Analytics & Attribution service covers.
Tracking
Analytics, tag management and conversion setup.
Data integration
Ads, CRM and automation data combined.
Attribution
First-, last- and multi-touch models.
Dashboards
Executive and channel-level reporting.
Deliverables
What you receive.
- 01Measurement plan
- 02Tracking implementation
- 03Attribution model
- 04Reporting dashboards
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Marketing Analytics & Attribution: common questions.
Do you set up Google Analytics 4?
Yes, including Google Tag Manager and conversion tracking.
Which BI tools do you use?
Looker Studio, Power BI, Tableau and native CRM reporting.
Is attribution ever perfect?
No — we design models that are consistent and useful for decisions.
Related services
More from MarTech & Data Intelligence.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.