MarTech · By department
MarTech for sales and marketing teams
One connected system from first visit to closed deal, measured on pipeline and revenue.
At a glance
Your sales and marketing team: what you need, and what NPLUS builds.
Each need in the middle ring is paired with the website, portal or marketing system we build for it.
Matching numbers show each pair. Select a service to see what it includes. Full detail is in the table below.
Your sales and marketing team
- Website and landing pages: what nplus builds with Website with Automation
- Leads and pipeline: what nplus builds with CRM Implementation
- Follow-up and nurture: what nplus builds with Marketing Automation
- Target accounts: what nplus builds with Account-Based Marketing
How it works
Five steps, from the first call to results.
We start
A short call
- We learn how you work today
- Written for sales and marketing teams
We look at
What you need
- Website and landing pages
- Leads and pipeline
We build
What NPLUS builds
- Website with Automation
- CRM Implementation
You review
Designs and test version
- You approve before launch
- Your team is trained
The result
What you get
- Every lead captured, routed and followed up
- A CRM that sales actually uses
Built on your CRM and data · aligned with CAN-SPAM, GDPR and CCPA · reported against pipeline and revenue
What it is
MarTech for Sales & Marketing Teams, in plain language.
The core systems of a revenue team, built and connected: the website, CRM, marketing automation and account-based programmes.
What you need
The gap today
What NPLUS builds
Website and landing pages
The gap today: Pages are slow and forms do not route leads.
Website with Automation. A fast site with tracked forms, routing and alerts.
Leads and pipeline
The gap today: The CRM is incomplete and not trusted.
CRM Implementation. A CRM set up around your sales process, with clean data.
Follow-up and nurture
The gap today: Leads hear nothing after the first contact.
Marketing Automation. Nurture streams, scoring and alerts to sales.
Target accounts
The gap today: Outreach to key accounts is generic.
Account-Based Marketing. Named-account programmes that reach the whole buying group.
Who it's for
Written for sales and marketing teams.
The teams that find, win and keep customers. These are the people we usually work with:
- CMOs and heads of marketing
- VPs of Sales and sales managers
- RevOps and marketing operations
- Demand generation and content leads
MarTech by industry
Why it matters
Why this matters for sales and marketing teams.
When the website, CRM and campaigns are not connected, leads are lost between them and nobody can show what worked. A joined system makes follow-up reliable and results visible.
How we work
How we work with sales and marketing teams.
Plan, build, launch and improve, with your team involved at each step.
- Step 01
Plan
We agree your ideal customer profile, goals and the metrics that matter, and audit your current stack, CRM and email setup.
- Step 02
Build
We configure your CRM and automation, connect your tools, authenticate your domains and set up tracking end to end.
- Step 03
Launch
Campaigns, nurture programs, ABM plays and events go live, with clear hand-offs from marketing to sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are reported weekly, and budget moves to what produces revenue.
What you get
The results you can expect.
- Every lead captured, routed and followed up
- A CRM that sales actually uses
- Nurture programmes that run on their own
- Reports on pipeline and revenue by channel
We do not promise fixed numbers before we have seen your systems. In the first call we agree what to measure, and we report against it.
FAQ
MarTech for sales and marketing teams: common questions.
Can you work with the tools we already have?
Yes. We start with an audit of what you have and improve it before suggesting anything new.
How do you measure success?
By meetings, pipeline and revenue. We agree the measures with you before work starts.
Do we own what you build?
Yes. Websites, portals, CRM setups and data are built in your accounts and belong to you. We hand over documentation and train your team.
Do you work with tools that sales and marketing teams already use?
Yes. We start by reviewing what you have. Where a tool does the job, we keep it and connect it. We recommend a change only when there is a clear reason.
Do you support us after launch?
Yes, if you want. We offer maintenance, updates and campaign support on an agreed plan, for clients in India and the USA.
Serving clients across the USA and India
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.
- A specialist reads your message
- We reply with practical next steps
- No obligation to continue
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