MarTech · Growth Programs
Event & Trade Show Marketing
Turn every event into booked meetings and pipeline.
Overview
What is Event & Trade Show Marketing?
The biggest event opportunities start before the exhibit hall opens. We identify the right attendees and exhibitors, run pre-show outreach to book meetings, and follow up afterwards so leads do not go cold.
Event and trade show marketing: attendee and exhibitor targeting, pre-show outreach, meeting booking and post-event follow-up for healthcare and B2B events.
How it works
How Event & Trade Show Marketing works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Event & Trade Show Marketing
- Audience targeting
- Pre-show outreach
- On-site support
- Follow-up
03 · Stage
You receive
- Event targeting list
- Pre-show campaign
- Lead capture setup
- Post-event follow-up program
04 · Stage
Outcomes
- Meetings booked before the event
- Higher-quality booth traffic
- Consistent, fast post-event follow-up
Capabilities
What our Event & Trade Show Marketing service covers.
Audience targeting
Attendee profiles and exhibitor lists by event.
Pre-show outreach
Email and LinkedIn campaigns to book meetings.
On-site support
Lead capture workflows and CRM sync.
Follow-up
Automated, personalized post-event sequences.
Deliverables
What you receive.
- 01Event targeting list
- 02Pre-show campaign
- 03Lead capture setup
- 04Post-event follow-up program
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Event & Trade Show Marketing: common questions.
Which events do you support?
Healthcare, medical, dental, technology and other B2B trade shows.
Can you provide exhibitor lists?
Yes, for many major events.
Do you attend events with us?
On-site support can be arranged where needed.
Related services
More from MarTech & Data Intelligence.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.