MarTech · By industry
Patient acquisition, portals and CRM for healthcare
Turn searches and referrals into booked appointments, keep patients informed, and see which channels bring revenue. For B2B health data and outreach, see NPLUS HealthIQ.
At a glance
A hospital, clinic, health-tech or life sciences company: what you need, and what NPLUS builds.
Each need in the middle ring is paired with the website, portal or marketing system we build for it.
Matching numbers show each pair. Select a service to see what it includes. Full detail is in the table below.
Healthcare: A hospital, clinic, health-tech or life sciences company
- Hospital or clinic website: what nplus builds with Protected by Application SecurityWebsite with Automation
- Patient portal: what nplus builds with Protected by Compliance ReadinessCustomer Portal
- Enquiries and referrals: what nplus builds with Protected by Identity & Access ManagementCRM Implementation
- Reminders and follow-up: what nplus builds with Protected by Vulnerability ManagementMarketing Automation
- Selling to hospitals and clinicians: what nplus builds with Protected by Vulnerability ManagementAccount-Based Marketing
- Marketing results: what nplus builds with Protected by Cloud Security ReviewMarketing Analytics
How it works
Five steps, from the first call to results.
We start
A short call
- We learn how you work today
- Written for hospitals, clinics, health-tech and life sciences companies
We look at
What you need
- Hospital or clinic website
- Patient portal
We build
What NPLUS builds
- Website with Automation
- Customer Portal
You review
Designs and test version
- You approve before launch
- Your team is trained
The result
What you get
- A fast, accessible website with clear service, location and booking pages
- Every enquiry and referral tracked in a CRM with an owner
Built on your CRM and data · aligned with CAN-SPAM, GDPR and CCPA · reported against pipeline and revenue
What it is
Healthcare Marketing, in plain language.
We build the digital front door for healthcare organisations: a fast website with service and doctor pages, online enquiry and booking, a patient portal, a CRM that tracks every enquiry and referral, and marketing automation that follows up within privacy rules. Health-tech and life sciences companies get B2B websites, demand generation and account-based marketing to reach hospitals and clinicians.
What you need
The gap today
What NPLUS builds
Hospital or clinic website
The gap today: Patients cannot find services or book online.
Website with Automation. A fast website with service, doctor and location pages and online booking requests.
Patient portal
The gap today: Patients call to ask for reports, bills and appointment changes.
Customer Portal. A secure portal for appointments, reports, bills and messages.
Enquiries and referrals
The gap today: Leads and doctor referrals are tracked in spreadsheets, if at all.
CRM Implementation. A healthcare CRM with stages from enquiry to appointment and referral follow-up.
Reminders and follow-up
The gap today: No-shows and missed follow-ups lose revenue and harm care.
Marketing Automation. Automated reminders and follow-ups by service, with consent and opt-out respected.
Selling to hospitals and clinicians
The gap today: Health-tech teams struggle to reach the right buyers.
Account-Based Marketing. Account-based campaigns to hospital and clinician buyers, using verified contacts from NPLUS HealthIQ.
Marketing results
The gap today: Spend is not linked to appointments or revenue.
Marketing Analytics. Dashboards from first click to appointment, without tracking sensitive health information.
Who it's for
Written for hospitals, clinics, health-tech and life sciences companies.
Hospitals, clinic chains, diagnostics labs, health-tech platforms, pharma and medical device companies. These are the people we usually work with:
- CEOs, COOs and medical directors
- CIOs, CISOs and IT heads
- Compliance and privacy officers
- Patient access and revenue cycle leaders
- Marketing and business development heads
- Health-tech product and engineering leads
MarTech by department
Why it matters
Why this matters for hospitals, clinics, health-tech and life sciences companies.
Patients compare providers online, and slow or confusing websites send them elsewhere. Referrals from doctors often have no follow-up. Healthcare marketing must also respect privacy rules on tracking and messaging. When the website, CRM and follow-up work together, more enquiries become appointments and you can prove which channels work.
How we work
How we work with hospitals, clinics, health-tech and life sciences companies.
Plan, build, launch and improve, with your team involved at each step.
- Step 01
Plan
We agree your ideal customer profile, goals and the metrics that matter, and audit your current stack, CRM and email setup.
- Step 02
Build
We configure your CRM and automation, connect your tools, authenticate your domains and set up tracking end to end.
- Step 03
Launch
Campaigns, nurture programs, ABM plays and events go live, with clear hand-offs from marketing to sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are reported weekly, and budget moves to what produces revenue.
What you get
The results you can expect.
- A fast, accessible website with clear service, location and booking pages
- Every enquiry and referral tracked in a CRM with an owner
- Timely, privacy-aware reminders and follow-ups
- A secure portal for reports, bills and messages
- Reports linking campaigns to appointments and revenue
We do not promise fixed numbers before we have seen your systems. In the first call we agree what to measure, and we report against it.
FAQ
Patient acquisition, portals and CRM for healthcare: common questions.
Is tracking on healthcare websites a privacy risk?
It can be. Pixels on pages about conditions or bookings may share health information with ad platforms. We set up analytics and conversion tracking that avoids sending sensitive data, and we document the approach for your compliance team.
What is NPLUS HealthIQ?
NPLUS HealthIQ is our healthcare data business. It provides verified US physician, hospital and healthcare decision-maker data for B2B marketing. NPLUS Global builds the websites, CRM and campaigns that use it.
Can patients book appointments online?
Yes. We connect booking requests to your scheduling system where it allows, or route them to staff to confirm.
Do we own what you build?
Yes. Websites, portals, CRM setups and data are built in your accounts and belong to you. We hand over documentation and train your team.
Do you work with tools that hospitals, clinics, health-tech and life sciences companies already use?
Yes. We start by reviewing what you have. Where a tool does the job, we keep it and connect it. We recommend a change only when there is a clear reason.
Do you support us after launch?
Yes, if you want. We offer maintenance, updates and campaign support on an agreed plan, for clients in India and the USA.
Serving clients across the USA and India
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.
- A specialist reads your message
- We reply with practical next steps
- No obligation to continue
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