MarTech · Marketing Technology
Account-Based Marketing
Win the accounts that matter most.
Overview
What is Account-Based Marketing?
We build ABM programs that combine target account selection, buying-committee contact data, personalized content and coordinated sales outreach — measured at the account level.
Account-based marketing programs: target account selection, buying-committee data, personalized campaigns and sales alignment for B2B and healthcare.
How it works
How Account-Based Marketing works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Account-Based Marketing
- Account selection
- Buying committees
- Personalized campaigns
- Account reporting
03 · Stage
You receive
- Target account list
- Buying-committee contact data
- Campaign plan and assets
- Account engagement dashboard
04 · Stage
Outcomes
- Sales and marketing aligned on the same accounts
- Full buying-committee coverage
- Higher win rates and deal sizes
Capabilities
What our Account-Based Marketing service covers.
Account selection
Fit, intent and opportunity scoring.
Buying committees
Contacts across every influencing role.
Personalized campaigns
Email, ads and direct outreach by account.
Account reporting
Engagement and pipeline by account.
Deliverables
What you receive.
- 01Target account list
- 02Buying-committee contact data
- 03Campaign plan and assets
- 04Account engagement dashboard
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Account-Based Marketing: common questions.
How many accounts should we target?
It depends on deal size and resources; we help you tier accounts.
Does ABM work in healthcare?
Yes, particularly for hospital and health-system sales.
Do you run ads?
Yes, including LinkedIn and programmatic account-based advertising.
Related services
More from MarTech & Data Intelligence.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.