MarTech · Data Intelligence Products
Tech IQ
Target companies by the technology they already run.
Overview
What is Tech IQ?
Tech IQ identifies organizations — and the decision-makers inside them — based on the software, cloud and security platforms they use, so you can time and tailor outreach for competitive displacement, integrations and upgrades.
Tech IQ technographic data: contacts at companies using specific CRM, ERP, cloud, cybersecurity and marketing platforms for precision targeting.
How it works
How Tech IQ works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Tech IQ
- Software users
- Cloud & DevOps
- Security stack
- Marketing tech
03 · Stage
You receive
- Technographic account list
- Decision-maker contacts
- Technology install fields
- Free sample
04 · Stage
Outcomes
- Messaging tailored to each prospect's stack
- Competitive displacement campaigns
- Shorter sales cycles through relevance
Capabilities
What our Tech IQ service covers.
Software users
CRM, ERP, HR, finance and collaboration platforms.
Cloud & DevOps
Cloud providers, infrastructure and developer tools.
Security stack
Cybersecurity software and service adoption.
Marketing tech
Marketing automation, analytics and ad platforms.
Deliverables
What you receive.
- 01Technographic account list
- 02Decision-maker contacts
- 03Technology install fields
- 04Free sample
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Tech IQ: common questions.
Can I target competitors' customers?
Yes. Lists can be built around any supported technology.
Is it combined with contact data?
Yes. Accounts are paired with relevant decision-makers.
How current is technographic data?
Install signals are refreshed regularly; ask for current freshness on your segment.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.