MarTech · Data Intelligence Products
Channel IQ
Find and recruit the partners who sell for you.
Overview
What is Channel IQ?
Channel IQ helps technology vendors identify, segment and engage managed service providers, value-added resellers, system integrators and distributors — with the partner leaders and owners who make decisions.
Channel IQ: verified data on MSPs, VARs, system integrators, resellers and distributors to recruit partners and grow channel revenue.
How it works
How Channel IQ works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Channel IQ
- MSP intelligence
- VARs & resellers
- System integrators
- Distributors
03 · Stage
You receive
- Channel partner list
- Owner and partner-leader contacts
- Specialty and vertical tags
- Free sample
04 · Stage
Outcomes
- A targeted pipeline of potential channel partners
- Segmentation by specialty, vertical and size
- Faster partner recruitment campaigns
Capabilities
What our Channel IQ service covers.
MSP intelligence
Managed service providers by services and verticals.
VARs & resellers
Value-added resellers by vendor focus.
System integrators
Integration partners by platform and industry.
Distributors
Distribution and wholesale partners.
Deliverables
What you receive.
- 01Channel partner list
- 02Owner and partner-leader contacts
- 03Specialty and vertical tags
- 04Free sample
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Channel IQ: common questions.
Can I filter MSPs by technology vendor?
Yes. Segments can be built around vendor partnerships and specialties.
Do you include partner owners?
Yes. Owners, founders and channel leaders are included.
Can you support partner recruitment campaigns?
Yes. Pair the data with our campaign and automation services.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.