MarTech · Data Services
Data Enrichment
Complete records that sales and marketing can act on.
Overview
What is Data Enrichment?
We enrich your existing records with verified emails, phone numbers, job titles, LinkedIn profiles and company data, so incomplete leads become usable and segmentation becomes precise.
Data enrichment services that append verified emails, direct dials, job titles, LinkedIn profiles and firmographics to your existing CRM records.
How it works
How Data Enrichment works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Data Enrichment
- Contact append
- Firmographic append
- Title normalization
- Ongoing enrichment
03 · Stage
You receive
- Enriched data file or CRM update
- Match-rate report
- Field mapping
- Recurring enrichment option
04 · Stage
Outcomes
- More usable records from the data you already own
- Better segmentation and personalization
- Higher contactability across channels
Capabilities
What our Data Enrichment service covers.
Contact append
Email, direct dial and LinkedIn URL.
Firmographic append
Industry, revenue, size and location.
Title normalization
Standardized job functions and seniority.
Ongoing enrichment
Scheduled updates for new records.
Deliverables
What you receive.
- 01Enriched data file or CRM update
- 02Match-rate report
- 03Field mapping
- 04Recurring enrichment option
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Data Enrichment: common questions.
What match rate can we expect?
It depends on input quality; we report match rates field by field.
Can you enrich directly in our CRM?
Yes, with appropriate access, or via secure file exchange.
Is enrichment one-time or ongoing?
Either. Many clients schedule regular enrichment.
Related services
More from MarTech & Data Intelligence.
Let's talk about what NPLUS Global can do for you.
Tell us about your goals. A specialist will get back to you with practical next steps.