MarTech · Data Services
Intent Data & Signals
Spend your effort on accounts that are ready to buy.
Overview
What is Intent Data & Signals?
We combine intent signals with your target account list to show which organizations are actively researching your category — then route those insights into your CRM and campaigns.
B2B and healthcare intent data that surfaces accounts researching your category so sales and marketing can prioritize in-market buyers.
How it works
How Intent Data & Signals works.
From your starting point to the outcomes you can measure.
01 · Stage
Sources
- Licensed & public records
- Your CRM data
- Intent signals
- Event & association lists
02 · Stage
Intent Data & Signals
- Topic tracking
- Account scoring
- Contact pairing
- Activation
03 · Stage
You receive
- Intent topic configuration
- Weekly surging-account report
- Scored account list
- CRM integration
04 · Stage
Outcomes
- Prioritized account lists for sales
- Better-timed outreach and advertising
- Higher conversion from target accounts
Capabilities
What our Intent Data & Signals service covers.
Topic tracking
Signals mapped to your category and competitors.
Account scoring
Combined fit and intent scores.
Contact pairing
Decision-makers at surging accounts.
Activation
Signals delivered to CRM and ad platforms.
Deliverables
What you receive.
- 01Intent topic configuration
- 02Weekly surging-account report
- 03Scored account list
- 04CRM integration
Engagement model
How the engagement works.
- Step 01
Define
We agree your ideal customer profile, target roles, geographies and success metrics.
- Step 02
Build
Data is sourced, verified record by record and enriched to your specification.
- Step 03
Activate
Lists flow into your CRM and automation platforms, ready for campaigns and sales.
- Step 04
Optimize
Engagement, deliverability and pipeline are measured and campaigns are refined.
FAQ
Intent Data & Signals: common questions.
Does intent data identify individuals?
Intent is typically account-level; we pair it with relevant contacts.
Is it available for healthcare?
Yes. Healthcare intent signals are available through HealthIQ.
How should sales use it?
To prioritize outreach and tailor messaging to active research topics.
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Let's talk about what NPLUS Global can do for you.
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